By roping the Bollywood star, the professional networking platform looks for wider appeal and a mass audience.
Narendra D Modi and his party campaigned in these elections uncharacteristically without any big ideas. Of course, winning each election at all costs could be a big idea as well, observes Shekhar Gupta.
Reebok India has signed on the fittest Bollywood star as the new face for the brand.
It was a year of so many contradictions and contrasts that it became dangerous to talk about movies, people lost their heads discussing Friday releases, psychiatrists began dabbling in film criticism, and film critics turned into psychiatrists, says Sreehari Nair.
For those hoping for the third part of the KGF franchise with Kannada superstar Yash, here is the bad news and the good.
The still versions of the campaign will appear in print and digital.
Get your lowdown on what's going on in the world of Hollywood, right here!
Buoyed by increased viewership and a relatively controversy-free tournament, the Indian Premier League (IPL) has seen a spike in its brand valuation to $5.3 billion after the 10th edition, according to global valuation and corporate finance advisor Duff & Phelps.
A look at who stars in The Archies, and who's playing who.
MS Dhoni-led team has lost its number one position to Kolkata Knight Riders.
It is natural that the endorsement price is heavily skewed in favour of icons like Aamir Khan, SRK, Akshay Kumar, Sachin Tendulkar and M S Dhoni. These five, on average, get roughly three times what the next 10 get, says Manish Porwal, CEO, Percept Talent Management.
A fairytale moment unfolded at the Wankhede as Virat Kohli climbed to the summit, overtaking the legendary Sachin Tendulkar.
Country's largest paramilitary force CRPF has decided to appoint Olympic silver medallist P V Sindhu as it's brand ambassador and bestow the honorary rank of Commandant on the ace badminton player. Official sources said the force has moved a formal proposal in this regard to the Union Home Ministry and after getting required sanctions, Sindhu will be honoured and presented the rank badges and camouflage combat fatigues of the CRPF at a ceremonial event.
Disney-Star is positioning IPL as a "big-screen experience" where families and friends can come together over a game of cricket, much the way football is consumed in Europe and other parts of the world.
Brand associations have helped Priyanka Chopra-starrer gain traction in traditional and digital media.
About 12 years ago when the Marriott group started its India stint with the opening of Marriott Goa, it was one of the few international hotels to seize the 'India opportunity.'
When Deepika Padukone walked on the Cannes red carpet this year she followed in the footsteps of the biggest global beauty icons of two decades. Divya Nair looks back.
Manish Porwal, CEO of Percept Talent Management, says cricket and films unify us and help us escape from our difficult day-to-day lives.
The company is not holding plans for clarity on policy.
A clutch of professional talent management firms is changing the balance of demand and supply in India's entertainment industry, writes Vanita Kohli-Khandekar.
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The network also unveiled a new brand identity for Star Sports across six channels and has renamed all the ESPN channels, subsequent to the buyout of ESPN Inc's stake in their 16 year old joint venture ESPN STAR Sports.
Football icon David Beckham has lined up big money transfer offers from Chinese clubs as the former Manchester United star ponders over a future move after leaving American football team LA Galaxy.
19 per cent of all travel in India (by bus, train or air) was pilgrimage or religious travel (possibly the single largest after business and family-related travel), discovers Ambi Parameswaran.
As several premium hotels such as ITC, Taj and Oberoi reopen after the lockdown in cities such as Bengaluru, Kolkata and Hyderabad, many changes have been made for the safety of guests and staff including temporary closure of spas, bars, gyms, and swimming pools.
Crime, climate change and cool Oscar winners dominate the OTT menu this week.
The 17-lender consortium led by State Bank of India has also put the Flying Models, Funliner, Fly Kingfisher and Flying Bird Device on the block.
They represent a new tribe whose grace and skill-sets lie well beyond my comprehension, notes Sreehari Nair.
Bollywood's reigning king Shah Rukh Khan would succeed Indian skipper Sourav Ganguly in endorsing Emami's Chyawanprash brand Sona Chandi,
Sukanya Verma shows you everything you can expect from the Rohit Shetty brand of film-making.
Raymond claims to be spending more than 10 per cent of its ad budget on its biggest campaign, called The Summer of Wool.
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part from the TV commercial featuring the two actors, the company said it will also connect with the customers through a 360-degree campaign with outdoor, digital, radio and on-ground activities.
How expensive was this 'picture of the century'?
'India is the sixth-largest market for the Kia Corporation, and contributes 8 to 9 per cent to our global sales.' 'We are eyeing 10 per cent market share over the next few years depending on customer demand and new product innovations.'
Bollywood hero on the run, hijacked weddings, shrinks in need of therapy, Sukanya Verma lists the chaos and entertainment on OTT this week.
Sukanya Verma lists everything you can watch on streaming platforms this weekend.
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